Why Statham's at Pembroke Kilkenny Is A Birthday Venue Worth Booking

Here is the whole database version:

Subject: Something exciting is happening at Mint — and you're invited

Hi [First Name],

We have been working on something really exciting and we would love for you to be part of it.

On Thursday 16th July, we are opening our doors for a very special evening — the Mint X BTL Launch Event — where we will be unveiling six transformative new treatments coming to the clinic.

Thursday 16th July | 5.30pm – 8.00pm | Mint

Whether you are a long-standing client or have been thinking about visiting us for the first time, this is a wonderful opportunity to discover what these treatments can do for you — in a relaxed, welcoming and genuinely exciting atmosphere.

What to expect on the night:

✦ A guided experience across six dedicated treatment rooms — live demonstrations, before and afters and complimentary expert consultations

✦ Meet our clinical team and specialist BTL representative in person

✦ Exclusive launch-night offers — incredible value, available this evening only

✦ A luxury goody bag worth over €150 to take home

✦ A raffle prize including a complimentary EMFUSION facial and Lymphastim treatment

✦ Prosecco, canapés and food throughout the evening

The treatments you will discover:

✦ EMFUSION — Barrier repair, glow and skin rejuvenation. Pregnancy safe.

✦ EMFACE — Non-surgical facelift. Facial toning and collagen support without needles.

✦ EXION — Skin tightening, collagen stimulation and microneedling.

✦ EMSCULPT NEO — Body contouring, muscle building and fat reduction.

✦ EMSELLA — Pelvic floor confidence and women's wellness. No surgery, fully clothed.

✦ Lymphastim — Recovery, detox and circulation. Compression boot demonstrations.

Tickets are €50 — fully redeemable against any treatment booked on the night.

Places are strictly limited to 50 guests and are available on a first come first served basis.

👉 [Secure Your Place Here — Eventbrite Link]

We would love to see you there.

Warmly,
The Mint Team

📍 [Clinic Address]
📞 [Phone Number]

The key differences from the VIP version are that the exclusivity and "first access" language has been removed since this is going to the full database, the tone is warm and welcoming rather than exclusive, it acknowledges both existing clients and potential new clients, and the urgency is now around limited places on a first come first served basis rather than priority access. Would you like a follow up reminder version for this audience too?

Here are a few options:

Option 1
Whether you are a long-standing client or newer to Mint, this is a wonderful opportunity to discover a whole new side of what we offer — in a relaxed, welcoming and genuinely exciting atmosphere.

Option 2
Whether you are a long-standing client or have not yet explored our skincare and aesthetic treatments, this evening is the perfect introduction — in a relaxed, welcoming and genuinely exciting atmosphere.

Option 3
Whether you are a long-standing client or this is your first time hearing about our aesthetic treatments, we would love for you to come and discover what is possible — in a relaxed, welcoming and genuinely exciting atmosphere.

Option 4
Whether you are a long-standing client or are only just discovering this side of what we do at Mint, this is a wonderful opportunity to see what these treatments can do for you — in a relaxed, welcoming and genuinely exciting atmosphere.

My favourite is Option 4 — "this side of what we do at Mint" acknowledges naturally that there are different aspects to the clinic without drawing too much attention to it. Which feels closest to your tone?

Here is a structured document you can send directly:

Marketing Activity Overview — Maternity Leave Cover
Prepared by [Your Name] | [Date]

WEBSITE
Approx. 15% of role

Content updates, landing page creation, blog publishing, SEO copy, event listings and offer pages. Requires basic CMS knowledge — no development skills needed. Full handover document and login details to be provided.

Competency needed: Intermediate — comfortable working in a CMS, basic understanding of SEO, confident with copy and imagery.

SOCIAL MEDIA
Approx. 20% of role

Ongoing management of Instagram and Facebook — content creation, scheduling, community management and responding to comments and messages. Monthly planning of content calendar across hotel, restaurant, spa and events. Occasional paid social campaign management.

Competency needed: Intermediate to strong — creative eye, confident copywriter, understanding of social media strategy and analytics. Familiarity with scheduling tools such as Hootsuite or Later an advantage.

EMAIL MARKETING
Approx. 15% of role

Regular database campaigns across hotel, restaurant and spa. Seasonal campaigns, event promotions, booking driving campaigns and post-stay follow ups. Built and scheduled in [platform — e.g. Mailchimp / Klaviyo].

Competency needed: Intermediate — experience with an email marketing platform, strong copywriting, comfortable with segmentation and basic performance reporting.

DESIGN AND CONTENT CREATION
Approx. 20% of role

Creation of digital and print assets across all departments — social graphics, email headers, event flyers, signage, menus and promotional materials. Primarily created in Canva with occasional agency liaison for more complex print work.

Competency needed: Intermediate — confident in Canva or equivalent, strong visual sensibility and attention to brand guidelines.

CAMPAIGNS AND PROMOTIONS
Approx. 15% of role

Planning and executing seasonal and tactical campaigns across all revenue departments — accommodation, F&B, spa and events. Includes briefing paid media agency, tracking performance and reporting on results.

Competency needed: Intermediate to strong — understanding of integrated marketing campaigns, comfortable with basic analytics and reporting.

EVENTS AND PARTNERSHIPS
Approx. 10% of role

Supporting the promotion of hotel events, supper club, spa launch evenings and external partnerships. Coordination of collateral, communications and on-the-night content capture.

Competency needed: Intermediate — strong organisational skills, confident communicator, experience promoting events across digital channels.

INTERNAL LIAISON AND ADMINISTRATION
Approx. 5% of role

Working closely with department heads across rooms, F&B and spa. Attending relevant meetings, managing marketing calendar and coordinating with external agencies and suppliers.

Competency needed: Strong communication and organisational skills, ability to manage multiple priorities across departments.

TOOLS AND PLATFORMS TO HAND OVER

• CMS / website platform
• Social media accounts and scheduling tool
• Email marketing platform
• Canva account and brand assets
• Google Analytics access
• Paid media agency relationship
• Brand guidelines
• Marketing calendar

OVERALL COMPETENCY PROFILE NEEDED

A well-rounded generalist marketing candidate with two to three years of experience in a similar role — ideally within hospitality, lifestyle or a multi-faceted consumer brand. Strong copywriting and content creation skills are the most critical requirement. Agency management and basic analytics experience an advantage.

A full handover document covering all ongoing projects, contacts, login details and schedules will be prepared in advance of departure.

Would you like help preparing the full handover document itself, or a job description based on this breakdown?

Here is the website section updated to include that:

WEBSITE
Approx. 20% of role

Content updates, landing page creation, blog publishing, SEO copy, event listings and offer pages. Requires basic CMS knowledge — no development skills needed. Full handover document and login details to be provided.

A more technical but important element of the website role is the set up of new rates on the booking engine and website. This involves creating and configuring new rate plans, ensuring they are correctly displayed on the website and booking engine, applying relevant restrictions and ensuring accurate pricing is live at all times. This process can be complex and will require a thorough handover and initial support period to ensure confidence and accuracy. Any errors in rate set up can directly impact revenue, so attention to detail and a methodical approach are essential in this area.

Competency needed: Intermediate — comfortable working in a CMS, basic understanding of SEO, confident with copy and imagery. Must be able to apply brand guidelines accurately to all website content. For the booking engine element specifically, a methodical and detail-oriented approach is critical. Prior experience with a hotel booking engine or property management system is an advantage but full training will be provided during handover.

Would you like the full document regenerated as a clean version with this updated section included?

Here is the clean final version with all updates included:

Marketing Activity Overview — Maternity Leave Cover
Prepared by [Your Name] | [Date]

OVERVIEW

The Marketing Manager role is a broad generalist position covering all aspects of marketing across the hotel, restaurant and spa. The role works closely with department heads and manages relationships with external agencies and suppliers. A strong understanding of and commitment to brand guidelines is essential across every area of the role — all communications, assets and activity must consistently reflect the Pembroke Kilkenny brand to the highest standard.

WEBSITE
Approx. 20% of role

Content updates, landing page creation, blog publishing, SEO copy, event listings and offer pages. Requires basic CMS knowledge — no development skills needed. Full handover document and login details to be provided.

A more technical but important element of the website role is the set up of new rates on the booking engine and website. This involves creating and configuring new rate plans, ensuring they are correctly displayed on the website and booking engine, applying relevant restrictions and ensuring accurate pricing is live at all times. This process can be complex and will require a thorough handover and initial support period to ensure confidence and accuracy. Any errors in rate set up can directly impact revenue, so attention to detail and a methodical approach are essential in this area.

Competency needed: Intermediate — comfortable working in a CMS, basic understanding of SEO, confident with copy and imagery. Must be able to apply brand guidelines accurately to all website content. For the booking engine element specifically, a methodical and detail-oriented approach is critical. Prior experience with a hotel booking engine or property management system is an advantage but full training will be provided during handover.

SOCIAL MEDIA — AGENCY MANAGED
Approx. 10% of role

Social media content is created and managed by a local agency on our behalf. The cover candidate will not be responsible for hands-on content creation. Day to day responsibilities include:

• Leading and preparing for the monthly strategy meeting with the agency, providing clear direction on upcoming campaigns, events, offers and key messages
• Maintaining and managing the social media content calendar, ensuring all activity is aligned to the wider marketing strategy and business priorities
• Reviewing and approving all content before it goes live — checking for brand guideline compliance, spelling, tone of voice and accuracy
• Monitoring live posts to ensure content is presenting correctly across platforms
• Liaising with the Events department to ensure their upcoming events, promotions and requirements are captured in the content calendar and communicated to the agency in a timely way
• Following up with the agency as needed to ensure Events department needs are delivered on time and to standard

Competency needed: Intermediate — able to brief and manage a creative agency clearly and confidently, strong attention to detail, good understanding of social media strategy, excellent communication and organisational skills. A thorough understanding of brand guidelines and the ability to apply them consistently is essential. No hands-on content creation required.

EMAIL MARKETING
Approx. 20% of role

Regular database campaigns across hotel, restaurant and spa. Seasonal campaigns, event promotions, booking driving campaigns and post-stay follow ups. Built and scheduled in [platform — e.g. Mailchimp / Klaviyo].

Competency needed: Intermediate — experience with an email marketing platform, strong copywriting, comfortable with segmentation and basic performance reporting. All email communications must reflect brand guidelines in terms of visual presentation, tone of voice and messaging.

DESIGN AND CONTENT CREATION
Approx. 20% of role

Creation of digital and print assets across all departments — social graphics, email headers, event flyers, signage, menus and promotional materials. Primarily created in Canva with occasional agency liaison for more complex print work.

Competency needed: Intermediate — confident in Canva or equivalent, strong visual sensibility and meticulous attention to brand guidelines across all designed assets. The ability to interpret and apply brand guidelines accurately and consistently across every touchpoint is a critical requirement of this area of the role.

CAMPAIGNS AND PROMOTIONS
Approx. 15% of role

Planning and executing seasonal and tactical campaigns across all revenue departments — accommodation, F&B, spa and events. Includes briefing paid media agency, tracking performance and reporting on results.

Competency needed: Intermediate to strong — understanding of integrated marketing campaigns, comfortable with basic analytics and reporting. All campaign activity must be produced and presented in line with brand guidelines.

EVENTS AND PARTNERSHIPS
Approx. 10% of role

Supporting the promotion of hotel events, supper club, spa launch evenings and external partnerships. Coordination of collateral, communications and on-the-night content capture.

Competency needed: Intermediate — strong organisational skills, confident communicator, experience promoting events across digital channels. All event collateral must meet brand guideline standards before going live or going to print.

INTERNAL LIAISON AND ADMINISTRATION
Approx. 5% of role

Working closely with department heads across rooms, F&B and spa. Attending relevant meetings, managing marketing calendar and coordinating with external agencies and suppliers.

Competency needed: Strong communication and organisational skills, ability to manage multiple priorities across departments simultaneously.

TOOLS AND PLATFORMS TO HAND OVER

• CMS / website platform
• Booking engine and rate management system
• Email marketing platform
• Canva account and brand asset library
• Google Analytics access
• Paid media agency relationship
• Social media agency relationship and monthly meeting cadence
• Brand guidelines document
• Marketing calendar

BRAND GUIDELINES — KEY REQUIREMENT

The ability to understand, interpret and apply the Pembroke Kilkenny brand guidelines accurately and consistently across all areas is a critical requirement of this role. This applies to every piece of work produced — from a social media post to a printed flyer, an email campaign to a website page. The cover candidate must be comfortable working within a defined brand framework and confident in identifying and correcting any deviation from it across internal work and agency output alike.

OVERALL COMPETENCY PROFILE NEEDED

A well-rounded generalist marketing candidate with two to three years of experience in a similar role — ideally within hospitality, lifestyle or a multi-faceted consumer brand. Strong copywriting, email marketing and design skills are the most critical day to day requirements. The social media element is largely agency-led, so the ability to brief and direct a creative agency confidently is more important than hands-on social media execution. A meticulous eye for brand consistency across all touchpoints is essential. Experience with hotel booking engines or property management systems is an advantage. Basic analytics experience and agency management experience are also desirable.

A full handover document covering all ongoing projects, contacts, login details, agency relationships and schedules will be prepared in advance of departure.

Would you like me to now draft the job description for the maternity cover role based on this, or move on to the handover document?